Don’t Start Your Internet Business Before You Read this 6 Block Formula

Where the Internet is stored

Where the Internet is stored (Photo credit: debs)

Don’t Start Your Internet Business Before You Read this 6 Block Formula

This article will finally show you one of the fastest ways to start your own internet business in the least amount of time.

Once you apply these 6 simple steps, I bet you can be up and ready to profit wildly from your internet business in less than 1 week.

This 6 block formula is not only easy to implement but will take the least amount of time and money to get started.

All you need is a whole lot of determination and persistency to make it work for you.

Here YOU Go…

Step 1 – Create a Squeeze Page.

Create a killer squeeze page with powerful copy and graphics.

Goal of your squeeze page is to get your visitors to signup under your follow up system. For this you have to give your visitors something valuable for free.

You can give them a free report, video or an ebook. This will act as a bait to get them into your follow up system and then you can follow up to sell your products and services.

Step 2 – Set Your Autoresponder System.

The next step is to get an autoresponder account. Create a killer ecourse of around 5 to 10 days that educates your visitors on some important topic relating to your niche.

Make sure you provide quality information in your ecourse, this will make your visitors consider you as an expert in your niche.

Step 3 – Attract Tons of Traffic.

Put your energy in getting all the traffic you can to your squeeze page.

Here are the sources you can use to get traffic to your website…

1. Search Engines.
2. Pay Per Click Search Engines.
3. Articles.
4. Discussion Forums.
5. Newsletters.
6. Ezines.

As soon as they visit your squeeze page they will signup in your follow up system and then your autoresponder will start following up with your ecourse.

Step 4 – Build Relationship.

Blast weekly newsletters to your list giving them quality information in your niche.

Try hard to build your credibility and improve your relationship with them. Once you do this they will trust you and respect you as an expert.

Step 5 – Now Sell Them Something.

Once you have established your credibility and gained their trust, all you need to do is send them offers and make some money. That’s what we all are waiting for.

Sell them your own products, your affiliate products, direct them to your adsense site, do joint ventures and do anything else you can that will help you to make money.

Last but not the least, don’t feel shy to ask them for money.

Step 6 – Track Your Conversion.

Make sure you have a tracking system in place by which you can track your website conversion ratio, your lead conversion ratio, sales conversion ratio, etc.

Determine the ROI ( Return On Investment ) of your product and also track as to how much net profits you are making per lead.

With this kind of numbers you can start purchasing leads and put in more efforts to expand your business.

Apply this 6 block formula and I bet you will soon see your internet profits explode.

All you need to do is take action and get the system in place.

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Link Building 101: How to Evaluate the Power of Directories

PageRank

PageRank (Photo credit: Wikipedia)

Link Building 101: How to Evaluate the Power of Directories

 

It’s extremely important to be able to evaluate the power of a
directory for link building. Especially when you consider that the
power of a directory listing is much more complicated than just looking
at the PR of the directory homepage.

 

Hence, the goal of this post is to train the average SEO enthusiast
how to quickly and effectively evaluate the power of general directories
through link analysis and evaluation. The post is going to focus on the
power of general directories because they are much more prevalent than
niche directories; which obviously are powerful if your in the same
niche. At the end of the day, there are hundreds of directories (both
paid and free) that you can submit too, so you need to know how to
quickly evaluate the power of these directories in order to make the
most out of your time and money. Efficiency is key!

 

Without much further ado, here’s a list of the 7 most important
criteria to look for when evaluating the power of general directories:

 

1.) Check the PR of the directory:

Although PR isn’t everything; this
is hands-down the fastest and easiest way to judge the power of any
directory. As a general rule of thumb, any directory at PR 5 or above
has good authority, while anything below a PR 3 has low authority.

 

2.) Check whether domain ranks in Google:

This important test
identifies if the directory has been penalized by Google. Simply go to
Google and type in the directory domain name (without spaces); they
should appear #1 unless the domain is targeting highly competitive
keywords (should still be on first page). If they don’t appear at all
and Google suggests a different search term, then they have been
penalized by Google.

 

3.) Indexability and last time cached:

This quick check-up is to
determine how often the Google bots are indexing the sub-page’s content.
Just go to Google, and enter a cache query. For a directory sub-page, a
good cache date would be within 1-2 weeks, but no longer than 1 month. A
higher frequency of cache dates indicate that the site is more powerful
and authoritative.

 

4.) Number (and quality) of inbound links:

Is a fairly simple measure
of the overall power and authority associated with the directory. The
higher the better. Being listed in DMOZ wouldn’t hurt either 🙂

 

5.) Number of outbound links and PR of sub-pages:

When choosing a
category to submit too, relevancy is the most important factor to
consider. But oftentimes, a submission could go in several categories.
In these cases, in order to choose the best sub-page or category to
submit too, you need to look at the sub-page’s PR and also the number of
outbound links. One of the most telling signs of an authority directory
is if they have PR sub-pages, because Google loves to take the second
level PR away from directories.

 

So, if you find a directory sub-page of PR 3 or higher: the directory
is carrying a good amount of power, authority and Google credibility.
The second point to consider is the number of outbound links on the
sub-page. In many cases there will be so many listings that you won’t
even get on the first sub-page of your selected category. You need to
keep this in mind when deciding which category to submit too. You want
to submit to the sub-page that has a low number of outbound links to
ensure that your link gets the most link juice available.

 

6.) Does the directory have sitewide links in Google?:

When you
search for the directory’s domain name do they have sitewide links under
their listing? If yes, this signifies that the directory has high
authority in Google’s eyes.

 

7.) Check appearances at public events and industry conventions:

The
theory behind this test is simple; if the directory owners can afford to
advertise in key industry events (SES and SMX for example) then they
obviously have a long-term strategy and are an authority. Obviously this
rule isn’t set in stone, but being at these events is a pretty clear
indication of a powerful directory.

 

There’s also one more test, but it takes more time as it’s a bit more
advanced because it can be time intensive. The anchor text test is a
great way to determine the power of a directory by measuring the link
juice that the directory passes on to your anchor text. Here’s how to
execute the anchor text text:

 

– First you need to find a unique anchor text within a sub-category (that isn’t mentioned on the site’s homepage)

– Next, check to see how that site ranks for that specific keyword(s) in the SERP‘s

 

This test doesn’t take into consideration the other link building
efforts of the client, but it is an effective way to attempt to measure
the link juice being sent from the directory to your site (or client’s
site). The hardest part is finding the unique anchor text, because most
of these anchors would most likely be targeting their site’s competitive
keywords, which would be mentioned on the homepage. But this isn’t
always the case, hence why the anchor text test can be very useful when
you are trying to gauge the power of a link within a directory.

 

Another thing to keep in mind with the power of directory submissions
is the featured listing or premiere listing option that enables your
listing to be placed at the top of your desired sub-category for some
extra dough. Is it worth it? Personally, I don’t see much value in these
type of listings unless the sub-page has PR and a lot of outbound
links. In this case, a regular submission wouldn’t get you on the first
page of the category, so it would be worth paying an extra $20 or so
because without it, your link won’t be getting the same “juice” as it
would be if placed on that desired subpage with PR.

 

Remember to keep this quick checklist in mind when considering which
directories to submit too, and also be sure to check out the last part
of this series which will cover potential downfalls and other mistakes
to avoid when making directory submissions.

How a Duplicate Content Penalty Can Hurt Your Online Business

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

How a Duplicate Content Penalty Can Hurt Your Online Business

Creating good, unique content for your blog or website can be
intensive and time consuming, and you are the person who should reap
the full rewards of your efforts. There is, however, a growing trend in
internet marketing referred to as ‘splogging’ (a combination of spam and
blogging) that can sometimes inadvertently punish honest webmasters,
even if they create unique content from scratch.

Splogging is a practice that the search engines look down upon, and
it consists of creating a free blog and using automated software
programs to “scrape” together content from various sources. These
automated programs are web robots that scour the internet looking for
information and articles related to a certain topic, and they will copy
various pieces of content from different sources to create a new page.

This scaped content is put into the blog and surrounded with ads, and
the owner will then use spam or other dishonest promotional practices
to try and drive traffic to his blog. None of the content on this blog
or “splog” is original, it is simply articles from different websites
that are copied and posted.

When it comes to the merchants of information

such as Google and Yahoo, they are constantly monitoring the status of the internet and working to improve their search engine algorithms so that they can deliver relevant and useful information to people. One of the latest
developments in search algorithms has been the addition of a “duplicate
content filter” which will penalize the ranking of certain webpages if
they contain information that is identical to some other webpage.

The search engines

look down on this type of behavior because their goal is to provide people with information that is relevant to their
search, and they do not want these people going to a page that is poorly
designed, stuffed with ads, and filled with unoriginal and useless
content. So in order to combat this, the search engines implemented a
filter that will block all webpages containing the same content except
for one of them.

Even if you are the most honest and genuine webmaster around and the
thought of doing something like this would make it hard for you to sleep
at night, there is still a chance that you and your online business
could be penalized by the duplicate content filter. The way this would
happen is that a web robot or content scaper will happen across your
webpage and copy its content before it is indexed by the search engines,
and then when your content (which may be original and have been
painstakingly and laboriously crafted) is posted on the “splog” it will
get indexed before your own page does.

Then when the search engines finally discover your page,

they will
already have a saved copy of a separate page that already contains this
exact content and will penalize the rankings of your webpage instead of
the unoriginal blog which should be penalized.

Another way that your business could be negatively affected by the
dupicate content penalty is if you look to submitting articles as a
method to garner traffic and publicity. Many webmasters will choose to
create articles for their website or blog and then submit those articles
to different article directories.

While this practice in and of itself

is not a bad idea, one of the consequences to submitting the same articles that you put on your own
website is that the search engines might index the version on the
article directory first before indexing the version on your website, and
they will slam you with the penalty instead of the directory. This is
especially likely if you submit your articles to big, popular content
directories such as Ezinearticles and ArticlesBase.

The way to avoid this is to write your articles and publish them on
your own website, and then wait about a week or so before you submit
them to article directories. Ideally you would want to wait until you
can find your article in Google so that you know that it is indexed and
that it counts as the original version (meaning all other versions will
be penalized).

SEO Mistakes To Avoid

The world of SEO can be fraught with danger if you do not
have a clear idea of what you are doing. There are certain tactics to
avoid as they will most likely harm your rankings rather than improve
them. Here is a short list of SEO methods and mistakes that should be
avoided at all costs.

Many sites use a splash page as an entry point to a website, this is
predominantly a page that has a beautiful picture and graphics but only
has the text ‘enter here’. This is an SEO disaster, while the image may
be aesthetically pleasing; it holds no currency with search engines.
Most search engine spiders are looking for text, when they reach your
splash page and find only two words, unsurprisingly they are not
impressed. Your homepage is the most important page in your site and as
such should be the most visible to search engines.

Some developers are keen to include text and pictures as images on
web pages. Once again this is a mistake that should be avoided. While it
may produce a stunning visual effect, it will be invisible to search
engine spiders, creating no benefits for SEO. It is text in the proper
sense that is a worthy inclusion, while creating a page that fuses text
and pictures together may be visually appealing, it will not improve
your rankings, subsequently your SEO efforts will be wasted.

The importance of tags has been debated furiously recently, while
some SEO specialists may argue that they are not important, this is
certainly not the case. Search engines still place great importance upon
the tags as a way to categorise and list the content on a web page. If
you leave a tag out completely or only put in mediocre information, you
are missing out on a prime SEO opportunity, as a result, you should
always put effort into the writing of your tags. The same can be said
for the description tag as this once again give relevance to a web page
and makes it more ‘readable’ for search engines.

While you may recognise the importance of tags in your SEO efforts,
some may in fact be making a great SEO mistake in writing them. There
are still a number of operators and developers out there that will write
the same tags and descriptions for all of their pages. Creating unique
tags is a golden SEO rule that will improve your rankings. Some
developers even like to put their own branding into their tags.
Naturally it is understandable that company directors will want their
company name as the first tag, this is a common mistake. More important
is to place a highly searched key term as your first tag to ensure your
site’s visibility is secured.

The best way to improve your rankings is to produce quality and
informative content on your web site. There are many who neglect this
when undergoing SEO focussing on the off page elements instead. By
creating quality, unique content you are ensuring that your site is
worth reading, for both human users and search engine spiders. If you
can become an authority in terms of the information on your site, high
rankings will follow in time.

One of the worst mistakes is to attempt to hoodwink the search
engines, this is often referred to as ‘black hat’ SEO. Methods such as
creating hidden text, also known as ‘cloaking’ should definitely be
avoided as these methods will harm your rankings in the long term. They
may even lead to your site being kicked out of the search engine
listings, leaving you with no traffic at all.

While these mistakes are common in the world of SEO, this article has
only scratched the surface of what can be a minefield. This is the
reason why SEO specialists should be employed to carry out your
optimisation as uneducated attempts may result in worse rankings than
before, and even de-listing from search engines.

The 7 Points of Do-It-Yourself SEO

The 7 Points of Do-It-Yourself SEO

English: The three biggest web search engines

Ever felt intimidated at the convoluted, jargon-ridden

information about Internet marketing for small businesses available on

the Net? Ever been horrified by the huge fees the experts charge,

putting search engine optimization beyond your own means? Ever thought:

What exactly is search engine optimization anyway, and can I do it
myself?

The answer is: Yes, you can! The basics of search engine optimisation

in applied web marketing are simple. It’s all to do with the keyword

content of your text copy, and can be summarised in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don’t register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com

because that would inspire confidence in people looking for quality

widgets who would not necessarily have heard of Fred Jones the

English: a chart to describe the search engine...
widget-maker.

2. Name your page URLs based on reasons similar to the above for your

web promotion, except now you can be more specific. Search engines like

to know what your page is about. Name a page after a product

(BigYellowWidgets.htm) or a service or action

(Buy-Widgets-by-Post.htm)

on one of the sales pages.

3. The text in the title tag is crucial in letting search engines

know what each page is about. Put your important keywords in your title

tags, using both the singular and plural versions (people will search

for both) and make these tags different and specific for each page. For
example, “Widgets and After Sales Widget Services”. Whatever you do,

don’t call the home page “Index”, but treat it almost as a

mini-description.

4. The other tags (at the top of the html page) between the two

HEAD” tags are not as important as the title tag, but the description

tag is still used by some search engines in displaying what you would

An overview of online marketing. A simple grap...
like web users to see when they scroll down a page of search results.

Some search engines don’t use the description tag at all; others, like

Google, sometimes use part of it together with part of the main body
text surrounding prominent keywords on your page. So you may as well

treat the description tag seriously; make it brief (about 25 to 30

words) and as comprehensive as possible in the short space allowed. Make

sure you have your popular keywords included within your description

tag. The ALT tag is used for a very short description of an image or

graphic file, and is what is displayed if you allow your mouse pointer

to hover above a graphic. These days it is not considered important for

search engines. The COMMENT tag is never displayed on the body page, and

is used by coders and designers as an instruction or reminder to

themselves about what that section of html coding should be doing; in

the past, some webmasters in their quest for website promotion and

search engine ranking used to stuff keywords in the comments tags, but

now it is generally acknowledged that the main search engines pay little

or no attention to these.

5. Keyword density. Each search engine has its own preference as to

how many times a keyword phrase appears on the page in order to signify

the relevance of that keyword phrase (in other words, in order to help

the search engine understand what the page is about). Around 5 to 8 per

cent is a rough guide as to the optimal level. Don’t overdo it,

otherwise it will be seen as spam or keyword-stuffing. Also use your

keywords in the headings tags H1 and H2. There is an H3 tag as well, but

it is doubtful whether search engines bother with that, as it is

perceived as less prominent on the page, therefore less relevant to what

the page is about.

6. Don’t forget good linking in your website marketing. Search

engines will judge the importance of your web pages to some extent on

the number and quality of incoming links from other sites. Ask other

webmasters with sites on similar themes to yours for a link, in exchange

for a link back. These sites should not be in competition with yours,

but should be similarly themed. You may occasionally be asked by other

webmasters if they can link to your site. If this is so then have a look

at their site; make sure that their site is relevant, that it has at

least some Page Rank, and that it just “feels” good, and has no nasty

surprises like redirects or unexpected popups. You don’t want to be

associated with a “bad neighborhood”!

7. Make sure that important keywords are included in the anchor text

within inbound links from other sites. This is crucial to search engines

when they try to figure out the relevance and importance of your pages.

The inbound link from the other site should take the form of something

like this (I’m using normal brackets instead of angle brackets so as not

to use compromising html): (A HREF=”http://www.Yoursite.com”) your

important keywords included here(/A). You should definitely avoid

something like (A HREF=”http://www.Yoursite.com”)click here(/A), which

tells search engines nothing except that your site is about “click

here”. Be careful!

 

 

 

 

 

 

 

 

 

 

 

The Five Basic Principles of Online Marketing

Wordle Cloud of the Internet Marketing Blog - ...

Word Cloud of the Internet Marketing Blog – 08/15/08 (Photo credit: DavidErickson)

The Five Basic Principles of Online Marketing

Ask the experts about the most vital parts of online marketing, and you’ll invariably come up with a list of five major responses. These five critical online marketing principles are:

1. Dead-ends

2. Giving and selling

3. Trust

4. Push and pull

5. Niche marketing

The dead-end principle means that your web marketing effort can’t just exist. It must give prospective customers a reason to look around and take action. Otherwise, it’s the same as having them see your ad, then turn around and go elsewhere – your ad was a dead-end to them, they didn’t get anything out of it. No matter how informative your website is, with gorgeous graphics and a winning layout, if it does not encourage your visitors to take certain actions, then it is just taking up web space and isn’t actually filling a purpose. Therefore, when you’re designing your web marketing strategy, before even building your site, you’ll need to ask yourself how you’ll obtain your visitors. You’ll then need to choose which activities will get you to these results, and which of them can be done in-house, as others are outsourced.

The giving and selling principle refers to the fact that when people shop online, they expect to receive something a little extra. Therefore, one fantastic method for attracting customers to your website is to give something to them for free, and then attempt to sell them something else. The strategy typically goes as follows: the first step is to attract people to your site using a good amount of free information. The second step is to inform these prospective customers about your products and services. The free stuff doesn’t need to be something tangible. Even the information has value, and then once they’re hooked, they’re ready to learn about what you have to sell them.

Trust is an extremely important principle for web marketing. In fact, many experts believe that it is the most important of all the other principles for selling your products and services. Without this trust, people simply won’t buy from you and you won’t have a business. Trust is built in a number of ways. This can include selling well known and respected name brands, by clearly displaying your privacy, shipping, and return policies, by joining well known and respected organizations, and by offering guarantees that you’ll stand by. A customer-friendly system based on quality and transparency allows you to build your credibility and will earn the trust of your prospective customers, leading to more sales of your products and services.

The push and pull principle works by pulling people into your website using attractive content, and then pushing your information to them on a regular basis using email. This can be done in a number of ways; most commonly, this has to do with opt-in programs such as newsletters and updates about sales and other promotions. Since websites are relatively passive, it is extremely useful to add an active element to your marketing campaign that will remind your prospective customers of your existence, and entice them to act on what you have to offer.

Niche marketing has become a vital part of the web marketing industry. It is a recognized fact that to be successful, especially with an online business, you need to know your niche, and market directly to them. With a small business, finding the niche must be filled in order to give them enough leverage against the competition. A niche allows a business, no matter how large or small, to focus on a certain corner of the marketplace, limiting the competition, and focusing on the precise type of person who is most likely to become a customer. The key to niche marketing is to begin with a business plan to identify and define your focus and purpose, and then build your website and marketing strategy based upon the vision you’ve outlined. This encourages consistency and accuracy throughout your web marketing efforts.

All of these principles are very important to creating a successful marketing strategy online. By making sure that these principles are all fulfilled, you can be certain that you’ll increase your number of new visitors, and – perhaps more importantly – encourage past and current customers to return.
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