The 7 Points of Do-It-Yourself SEO

The 7 Points of Do-It-Yourself SEO

English: The three biggest web search engines

Ever felt intimidated at the convoluted, jargon-ridden

information about Internet marketing for small businesses available on

the Net? Ever been horrified by the huge fees the experts charge,

putting search engine optimization beyond your own means? Ever thought:

What exactly is search engine optimization anyway, and can I do it
myself?

The answer is: Yes, you can! The basics of search engine optimisation

in applied web marketing are simple. It’s all to do with the keyword

content of your text copy, and can be summarised in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don’t register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com

because that would inspire confidence in people looking for quality

widgets who would not necessarily have heard of Fred Jones the

English: a chart to describe the search engine...
widget-maker.

2. Name your page URLs based on reasons similar to the above for your

web promotion, except now you can be more specific. Search engines like

to know what your page is about. Name a page after a product

(BigYellowWidgets.htm) or a service or action

(Buy-Widgets-by-Post.htm)

on one of the sales pages.

3. The text in the title tag is crucial in letting search engines

know what each page is about. Put your important keywords in your title

tags, using both the singular and plural versions (people will search

for both) and make these tags different and specific for each page. For
example, “Widgets and After Sales Widget Services”. Whatever you do,

don’t call the home page “Index”, but treat it almost as a

mini-description.

4. The other tags (at the top of the html page) between the two

HEAD” tags are not as important as the title tag, but the description

tag is still used by some search engines in displaying what you would

An overview of online marketing. A simple grap...
like web users to see when they scroll down a page of search results.

Some search engines don’t use the description tag at all; others, like

Google, sometimes use part of it together with part of the main body
text surrounding prominent keywords on your page. So you may as well

treat the description tag seriously; make it brief (about 25 to 30

words) and as comprehensive as possible in the short space allowed. Make

sure you have your popular keywords included within your description

tag. The ALT tag is used for a very short description of an image or

graphic file, and is what is displayed if you allow your mouse pointer

to hover above a graphic. These days it is not considered important for

search engines. The COMMENT tag is never displayed on the body page, and

is used by coders and designers as an instruction or reminder to

themselves about what that section of html coding should be doing; in

the past, some webmasters in their quest for website promotion and

search engine ranking used to stuff keywords in the comments tags, but

now it is generally acknowledged that the main search engines pay little

or no attention to these.

5. Keyword density. Each search engine has its own preference as to

how many times a keyword phrase appears on the page in order to signify

the relevance of that keyword phrase (in other words, in order to help

the search engine understand what the page is about). Around 5 to 8 per

cent is a rough guide as to the optimal level. Don’t overdo it,

otherwise it will be seen as spam or keyword-stuffing. Also use your

keywords in the headings tags H1 and H2. There is an H3 tag as well, but

it is doubtful whether search engines bother with that, as it is

perceived as less prominent on the page, therefore less relevant to what

the page is about.

6. Don’t forget good linking in your website marketing. Search

engines will judge the importance of your web pages to some extent on

the number and quality of incoming links from other sites. Ask other

webmasters with sites on similar themes to yours for a link, in exchange

for a link back. These sites should not be in competition with yours,

but should be similarly themed. You may occasionally be asked by other

webmasters if they can link to your site. If this is so then have a look

at their site; make sure that their site is relevant, that it has at

least some Page Rank, and that it just “feels” good, and has no nasty

surprises like redirects or unexpected popups. You don’t want to be

associated with a “bad neighborhood”!

7. Make sure that important keywords are included in the anchor text

within inbound links from other sites. This is crucial to search engines

when they try to figure out the relevance and importance of your pages.

The inbound link from the other site should take the form of something

like this (I’m using normal brackets instead of angle brackets so as not

to use compromising html): (A HREF=”http://www.Yoursite.com”) your

important keywords included here(/A). You should definitely avoid

something like (A HREF=”http://www.Yoursite.com”)click here(/A), which

tells search engines nothing except that your site is about “click

here”. Be careful!

 

 

 

 

 

 

 

 

 

 

 

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20 thoughts on “The 7 Points of Do-It-Yourself SEO

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