9 Methods To Get Higher Website Conversion And Generate More MLM Leads
by: Joe Barclay
make money with your web site
Many people in the network marketing industry rely on working off the Internet in their local and warm market or following old school recruiting techniques like calling mlm phone leads.
Many are reluctant to use those techniques. Many have had disappointing results. Therefore, an increasing number of network marketers are looking for online ways to generate mlm leads.
The basic way to generate leads on the Internet is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by filling out a form asking for their contact information. Increasing web site traffic is a major topic in itself an
d is covered in a separate article. The other key part of lead generation is raising the percentage of visitors who opt in when you get them to your site. This is called conversion.
These are the nine major strategies we teach our team members to get higher conversion at their website or landing page. Top results with conversion begin with proper website design. The sole purpose of the web site is to do just one thing and do it efficiently…get the maximum percentage of traffic to opt in.
Your page should be a clean layout, be fast loading, simple to read, and deliver the information the visitor is expecting to see.
Avoid links going to other pages. Avoid using flashing images and other distractions.
Like in all other advertising, you still must use compelling headlines and body copy. If you don’t capture their attention, you will not get them to opt in.
Make it simple and clear what they need to do. As an example, direct them to enter their first name and email address in the
website ideas (Photo credit: Sean MacEntee)
Make it clear what the prospect will get for opting in. People are increasingly hesitant about giving out their personal information. Make it clear you have what they want.
Avoid asking for unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be.
Offer a bonus to get more optins.
Maintain and display a clear No-spam policy.
Always test different versions of your website or landing page. Keep looking for what gets the highest results.
Increasing the percentage of visitors who do opt in may be more critical than driving more traffic to your website or landing page. Follow these tips to improve conversion on your website or landing page and you can generate more mlm leads.
About The Author
Joe Barclay is an expert at training others to quickly, easily create success online. Read this and other generate mlm leads articles he’s written. Learn to create a flood of leads and be a top earner in any business by subscribing to Joe’s free online MLM training.
9 Methods To Get Higher Website Conversion And Generate More MLM Leads.
SERP(Search engine results pages)
Millions of users search for information on subjects every day around the globe using search engines such as ;
Google Yahoo and Bing.
This action results in the production of a list of websites, or serps, that search engines deem as being relevant to the search query.
Serps simply stands for ‘Search Engine Results Pages‘.
Typically, the user goes to websites that are listed highest in the serps. Because of this behaviour, seo consultants, webmasters and site owners work tirelessly to get their sites ranked high in the search results. However, top positioning in the serps isn’t something that comes about through chance; top-ranking is achieved only after a systematic improvement of various aspects of a website are put into effect.
This is what SEO is all about.
What is SEO?
The acronym SEO stands for ‘Search Engine Optimization‘.
SEO is the process of improving a website – both its internal and external facets – for the purpose of increasing its visibility to search engines and of course, web users.
Examples of what the process may include are ;
keyword research – to find the most appropriate keywords for a website, addition of unique, and engaging content, link building, social media marketing, modification of a site’s HTML source code for maximum search engine visibility.
The purpose of SEO
The sole purpose of SEO is to increase a website’s visibility to the search engines. A site that is visible to search engines – also known as a search-engine friendly site – has better chances of appearing in the serps and achieving higher rankings.
Increased and prominent visibility in search engine results, brings in more traffic to the website. Increased traffic often translates into increased sales, goal conversions, sign ups and perhaps downloads.
Since its inception in 1989, internet usage has grown exponentially. In 1990, only 3 million people across the globe had access to the web. Nearly three quarters of these users were in the United States, fifteen percent were living in Western Europe, and the rest were based in Canada, Australia, Japan, the Republic of Korea, and Israel.
People living outside these countries had virtually no access to the internet. Ten years later, by the start of the year 2000, the number of people connected to the internet had expanded to 250 million globally, with users in Asia exceeding the number of users in both North America or Western Europe by the end of the year.
Presently, the number of internet users has ballooned to over 2 billion; fifty-seven percent of these users are in developing countries. With current global population estimated to be 6.97 billion, this means that nearly one person out of three is online.
The most popular online activities are search and email, especially among adult users. Ninety-two percent of adult internet users use search engines daily to search for information on the Web, be it research data, solutions to problems, or products to buy. Search is now a habit for most web surfers. As of today, it’s claimed that Google processes over 3 billion searches per day.
Meanwhile, the web continues to grow. As of the end of May 2011, there were close to 210 million domain names on the Web, 15.3 million more than the previous year, and each year sees the numbers rising.
Rising as well is the number of people engaging in online spending. Online shopping has spiked in recent years, threatening established traditional retailers who have failed to adapt to shifting consumer behavior brought about by the Web.
Thus, for anyone who wants to succeed in any type of online endeavor, it is of critical importance to be highly visible in search. Search is one of the best ways to reach a market or an audience. Being listed in the top results is crucial to online success. A site that ranks high in search engine results conveys a certain respectability and garners a bigger amount of traffic that often converts to greater online sales.
When it comes to building an online business, high visibility in search engine results is key. And therein lays the importance of search engine optimization