Link Building 101: How to Evaluate the Power of Directories

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Link Building 101: How to Evaluate the Power of Directories

 

It’s extremely important to be able to evaluate the power of a
directory for link building. Especially when you consider that the
power of a directory listing is much more complicated than just looking
at the PR of the directory homepage.

 

Hence, the goal of this post is to train the average SEO enthusiast
how to quickly and effectively evaluate the power of general directories
through link analysis and evaluation. The post is going to focus on the
power of general directories because they are much more prevalent than
niche directories; which obviously are powerful if your in the same
niche. At the end of the day, there are hundreds of directories (both
paid and free) that you can submit too, so you need to know how to
quickly evaluate the power of these directories in order to make the
most out of your time and money. Efficiency is key!

 

Without much further ado, here’s a list of the 7 most important
criteria to look for when evaluating the power of general directories:

 

1.) Check the PR of the directory:

Although PR isn’t everything; this
is hands-down the fastest and easiest way to judge the power of any
directory. As a general rule of thumb, any directory at PR 5 or above
has good authority, while anything below a PR 3 has low authority.

 

2.) Check whether domain ranks in Google:

This important test
identifies if the directory has been penalized by Google. Simply go to
Google and type in the directory domain name (without spaces); they
should appear #1 unless the domain is targeting highly competitive
keywords (should still be on first page). If they don’t appear at all
and Google suggests a different search term, then they have been
penalized by Google.

 

3.) Indexability and last time cached:

This quick check-up is to
determine how often the Google bots are indexing the sub-page’s content.
Just go to Google, and enter a cache query. For a directory sub-page, a
good cache date would be within 1-2 weeks, but no longer than 1 month. A
higher frequency of cache dates indicate that the site is more powerful
and authoritative.

 

4.) Number (and quality) of inbound links:

Is a fairly simple measure
of the overall power and authority associated with the directory. The
higher the better. Being listed in DMOZ wouldn’t hurt either 🙂

 

5.) Number of outbound links and PR of sub-pages:

When choosing a
category to submit too, relevancy is the most important factor to
consider. But oftentimes, a submission could go in several categories.
In these cases, in order to choose the best sub-page or category to
submit too, you need to look at the sub-page’s PR and also the number of
outbound links. One of the most telling signs of an authority directory
is if they have PR sub-pages, because Google loves to take the second
level PR away from directories.

 

So, if you find a directory sub-page of PR 3 or higher: the directory
is carrying a good amount of power, authority and Google credibility.
The second point to consider is the number of outbound links on the
sub-page. In many cases there will be so many listings that you won’t
even get on the first sub-page of your selected category. You need to
keep this in mind when deciding which category to submit too. You want
to submit to the sub-page that has a low number of outbound links to
ensure that your link gets the most link juice available.

 

6.) Does the directory have sitewide links in Google?:

When you
search for the directory’s domain name do they have sitewide links under
their listing? If yes, this signifies that the directory has high
authority in Google’s eyes.

 

7.) Check appearances at public events and industry conventions:

The
theory behind this test is simple; if the directory owners can afford to
advertise in key industry events (SES and SMX for example) then they
obviously have a long-term strategy and are an authority. Obviously this
rule isn’t set in stone, but being at these events is a pretty clear
indication of a powerful directory.

 

There’s also one more test, but it takes more time as it’s a bit more
advanced because it can be time intensive. The anchor text test is a
great way to determine the power of a directory by measuring the link
juice that the directory passes on to your anchor text. Here’s how to
execute the anchor text text:

 

– First you need to find a unique anchor text within a sub-category (that isn’t mentioned on the site’s homepage)

– Next, check to see how that site ranks for that specific keyword(s) in the SERP‘s

 

This test doesn’t take into consideration the other link building
efforts of the client, but it is an effective way to attempt to measure
the link juice being sent from the directory to your site (or client’s
site). The hardest part is finding the unique anchor text, because most
of these anchors would most likely be targeting their site’s competitive
keywords, which would be mentioned on the homepage. But this isn’t
always the case, hence why the anchor text test can be very useful when
you are trying to gauge the power of a link within a directory.

 

Another thing to keep in mind with the power of directory submissions
is the featured listing or premiere listing option that enables your
listing to be placed at the top of your desired sub-category for some
extra dough. Is it worth it? Personally, I don’t see much value in these
type of listings unless the sub-page has PR and a lot of outbound
links. In this case, a regular submission wouldn’t get you on the first
page of the category, so it would be worth paying an extra $20 or so
because without it, your link won’t be getting the same “juice” as it
would be if placed on that desired subpage with PR.

 

Remember to keep this quick checklist in mind when considering which
directories to submit too, and also be sure to check out the last part
of this series which will cover potential downfalls and other mistakes
to avoid when making directory submissions.

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Hidden Ways to Get into Google

Image representing Google Blog Search as depic...

Image via CrunchBase

Hidden Ways to Get into Google

Everyone is concerned about their Google rankings. An algorithm change or an update can leave many a webmaster in tears.

However, I often like to sneak in through the back door. So today I’m going to reveal to you some of my Google secrets. After you look closely, you will find that there is much more to Google than meets the eye and I want you to take advantage of every resource. So, let’s look behind the scenes into Google’s lab.

Google Base

Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, if that isn’t a webmaster’s dream, I don’t know what is.

Your item could be almost anything: your products, research papers, articles, or press releases. You can describe all of your items so that you can zone in on your targeted visitor. In addition, your items may also get included in the main Google search index, Froogle, and Google Local.

Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content.
To find out more about Google Base, visit  http://base.google.com/base/about.html

Google Local

Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.

Froogle

Froogle offers searchers a directory of products by category, a searchable index of online products, and the ability to narrow searches by price range. By putting your products into Froogle, you can get some very targeted, qualified traffic to your website.

So, how do you get into Froogle? Well, Google has already been actively searching the web for online product catalogs. For many online merchants, there’s a good chance that Froogle already has some of your products listed.

However, one of the best ways to get into the Froogle directory is by providing them with a data feed that lists your products, descriptions, pricing, and URLs. This allows you to fully optimize your listings.

To get the most out of Froogle, you’ll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.

Once they are at your site, it is important to upsell and cross-sell. Otherwise you will be throwing potential profits down the drain. Make the most out of every Froogle referral.

When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.

Now, onto a facet of Google that you certainly won’t want to miss out on.

Google Blog Search

This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can be indexed on a number of blog searches, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.

To get your blog listed you simply need to ping an updating service such as weblogs.com. It’s as simple as that. If you are using WordPress, you can set it up to where your blog pings the major services every time you make a post.

You can have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.

Google Video

Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now it is in a growth stage and it’s one of the perfect times to get in and be one of the first one’s in your particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, you’ll want to provide some great content too. To check out this new technology, go to http://video.google.com

Google News

Want to get your article and even your picture into Google News? Well, it’s really not that hard. The first step is to go to http://www.americanchronicle.com, Scroll down to the very bottom of the page and click on the link that says “submit work”. From there you can sign up to be a contributor.

If accepted as a contributor, you will then be able to submit articles along with a picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.

If you are looking to get your press release into Google News, all you have to do is submit your press release to prleap. As you can see, there’s certainly no need to pay money to get into Google News.

Now that you know about the many faces of Google, you will be able to use many of these hidden tactics to your advantage. You see, there are so many people who just don’t put in the extra effort required get exceptional results.

This puts you at a great advantage over atleast 70% of webmasters online today.
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Online Business for Starters

As a business owner, you plan to take your business into another level. You always dream of having several branches to reach more people, expansion is a bright idea but the cost may be too expensive. Now you can expand and share your service and product into a bigger market, why not take your business globally?

Having an online business allows you to reach your target audience easily, communicating is faster and there is a great possibility to catch more clients. This is a cheaper way of expanding your business, hassle free and no need to build a new office. Sounds easy but how will you start?

A business owner must know how to do internet marketing. If you are a busy person who doesn’t have time to take a short course regarding online business and internet marketing, you can simply take online coaching and training product which means you can learn in your own free time. It basically teaches how to leverage the internet marketing. It’s about making things easier and simpler, you do more and more with less and less. More profits, more income with less effort, less investment and less time. With this type of technique, a business owner can be rich in no time.Online Business for Starters by: Diana Laudenio

Once you have an online business, it is important that you keep in touch with your visitors and turn them into a client. Follow – ups is necessary, through emails you can tell them directly about your service, it’s advantages and why they need it. Who knows, they might be interested with what you offer or refer you to other people. Why emails? Because millions of people go online and check their emails everyday. For starters, this can be complicated, there are a lot of things that need to be done and sending emails everyday can be tiring. No worries because there are companies that help starters in managing their business.

Although some of them may be strict, not everyone can be accepted, they do this to protect their integrity. Applicants must be qualified or referred. Once accepted, they provide virtual office, complete with business tools, training and technical support. There are also business coaches who have a wide experience and vast knowledge when it comes to business. They will lead you to the road of success. This is specially designed to guide and help those who have an online business to become successful regardless of their education and background in business.

Online Business for Starters by: Diana Laudenio