The Three Most Commonly Accepted Affiliate Myths

English: Creating lifelong customer value with...

 The Three Most Commonly Accepted Affiliate Myths

by: Matthew Hines

Affiliate marketing has become really vast, which is why it is surrounded by a number of myths. If you want to know what those myths are, keep reading.

One affiliate marketing myth that’s still around is the one where affiliates think they need to spend countless hours making websites and various blogs and then keeping them up. It’s important for you to understand that affiliate marketing doesn’t require much effort at al when it comes to designing a website and keeping it up with the intent of offering products. Why, you ask? That’s because you don’t have to keep adding to it to keep it up. An example of this would be if you had a site that was intended to review a product that you happen to be promoting. This site could stay like it is forever, unless there was something that changed with the product. There are times when you’ll see that such review pages remain the same for years, without any addition of new content. It should now be apparent that you don’t need to spend a lot of time making a page for the purpose of selling affiliate products. Not only that, but blogs and Squidoo pages that have your products for sale only require you to do what you can to make sure you have enough backlinks to keep your same search engine ranking. Beyond that, it’s completely your call as to what additional products or information you want to add.

Another wrong impression about affiliate marketing -:

Is that you can’t get positive results because of all of the people that are doing the same thing.

Official Wikipedia affiliate markYes, there are a few niche markets where there is tons of competition, but that also means that there is opportunity in there. But on the other hand, there are also niche markets that have low numbers of competition. If you are serious about creating success, you must be able to do better than the competition because this will let you see what affiliate marketing is all about.

Also, it’s a myth that you need many visitors to actually get sales for your affiliate product.

Although you want targeted traffic coming to your particular site, it is even more important. There are sites that receive huge number of visitors but don’t have many conversions. This basically means that in order to continue making consistent sales, you have to ensure that you provide what your visitors are looking for. So you see there are plenty of affiliate marketing myths, new ones as well as ones from several years ago. It’s your ability to look past these myths to the goals you’ve set for yourself that will determine your success or failure in this business.

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The making-money-from-the-Internet industry is huge, and there is no shortage of sites that purport to hold the secrets to getting rich on the Internet.

The making-money-from-the-Internet industry is huge, and there is no shortage of sites that purport to hold the secrets to getting rich on the Internet.

If you’re reading this page then you’ve more than likely seen these websites. Generally they follow similar templates. Often they claim to hold an underground, closely guarded system or piece of software that does everything for you, and all you need to do it set everything up and watch the money roll in.

The website will probably use a much hyped sales video that focuses on promoting the financially free millionaire lifestyle and how easy it is to get started, instead of telling you what the product actually is or giving you any realistic or informed insight as to the required effort to actually make substantial money from the Internet. The site will probably tell you there is a limited time discount or joining time, may be that the “video won’t be up for much longer”. If you try to exit the site you’ll be bombarded with further discounts and requests for your email address.

English: We generate money by serving Google t...

English: We generate money by serving Google text advertisements on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisement! Google eats itself – but in the end “we” own it! View of the overhead projector installation in South Africa. (Photo credit: Wikipedia)


Ultimately these websites, whilst they do sell real information, promote one massive fallacy that has plagued the Internet marketing industry for years. That there is some easy, effortless and quick way of getting rich, and you can experience financial freedom as soon as you pay the registration fee.

And this is why these websites are listed on our websites as get-rich-quick scams. It is this fallacy that causes those who sign up to become confused, because the product they receive doesn’t match the hyped sales pitch, because the sales pitch of course is just to get people to sign up. Those who sign up do not realise that the reality is much less glamorous or effortless than what the program projected in that sales video. And it ultimately causes people to fail at making money.
Not only that but get-rich-quick schemes will bombard those who do sign up with upsells. This means further pressuring to pay more money to compliment the “powerful system” they have just purchased for optimal results.

The Internet is littered with complaints about these programs from those that sign up and didn’t achieve the unrealistic results purported in the sales video. Often these genuine complaints can be difficult to find because of the many “reviews” praising the program that often clutter on the first several pages of Google results. These reviews however are affiliated reviews (or reviews written by the program creator). Affiliated reviews are essentially bogus reviews where the author will receive a commission if they persuade someone to sign up to the program. Whilst affiliated reviews are a genuine form of marketing, such reviews will typically reiterate the same fallacies that the get-rich-quick scheme promotes, making them unethical.

English: This trust seal certificate is issued...

English: This trust seal certificate is issued by http://integrity-safe.com (Photo credit: Wikipedia)


Of course if you are interested in making money from the Internet the good news is that it is entirely possible to do that.

There is a wealth of free information available

that teaches you how to do it properly.

There are also legitimate training programs available

that will teach you the fundamentals to Internet marketing, not by selling you “programs” or “systems” but by providing a structured and in-depth approach without all the silly, confused hype and unrealistic projections. If you are interested you can visit that section of our site here.
http://www.thatsnonsense.com/viewdef.php?article=get_rich_quick_scams

The term “get rich quick scam” is actually an oxymoron.

Better Business Bureau logo.

Better Business Bureau logo. (Photo credit: Wikipedia)

English: A list of all scams in India from yea...

English: A list of all scams in India from years 1992 to 2010. (Photo credit: Wikipedia)

The term “get rich quick scam” is actually an oxymoron.

The truth is, with these scams, the last thing that’s going to happen is you getting rich quick. The problem is recognizing these scams. Hopefully, after reading this article, you’ll have a pretty good idea of how to recognize one of these scams when they cross your path.

The best thing about a get rich quick scam is that most are really pretty transparent when all is said and done.

Most of the websites that promote these scams have headers that read something like “Turn $20 Into $20,000 In 30 Days” or “Make $30,000 In 30 Days, GUARANTEED!” You know the ones that I’m talking about. They seem to be all over the Internet.

Well, over the course of the 4 years plus that I have been online, I have tested out over 150 of these get rich quick scams. Of all the ones I tried, only one made me any money at all and that was $28 that took me 5 months to earn. The sad part was that many of the programs actually turned out to be fraudulent altogether. They would take off with your money and you’d never hear from them again no matter how many times you emailed them.

Then there are the get rich quick scams that get sent to your email box.

You know the ones that I’m talking about. Some lady out in Nigeria just lost her dear husband and she wants you to help her get all this money. In helping her, she’ll send you something like $10 million or some insane amount. All you have to do is give this person your personal bank account information and in 24 hours you’ll be a millionaire. I sometimes wonder about the person’s intelligence who actually falls for something like this.

Get rich quick scams come in all shapes and sizes, which is what makes spotting them all so hard.

So the easiest way to spot one is to simply ask yourself one question. “Does this sound too good to be true?” If the answer to this question is a resounding “YES!” then most likely the “opportunity” in question is a scam and should be avoided at all costs.

If by some chance you stumble upon one of these scams and get taken in, don’t just chalk it up to a bad experience. The only way to stop these scams is to report them. So go to the BBB and file a complaint against the company. If more people were to do this, these companies would be shut down quickly and there wouldn’t be as many scams going around. Problem is, most people are just too lazy to do anything about it.

I’ve long stopped falling for these scams and now enjoy making a comfortable living from home with my own business. If you want to actually earn an honest income at home and not have to worry about being taken in, check out the site in my signature.

You don’t have to go on being a victim.

To YOUR Success,

Steven Wagenheim

Tired of getting ripped off. Want to make an honest living on the Internet? Check out my site at http://www.honestincomeprogram.com/ and start to earn an honest income for once in your life.

Article Source: http://EzineArticles.com/?expert=Steven_Wagenheim

Article Source: http://EzineArticles.com/522214

Why Blog � 5 Strong Motivations

Why Blog � 5 Strong Motivations  

The College Blog Network Screenshot. THIS IS N...

The College Blog Network Screenshot. THIS IS NOT A COPYRIGHT VIOLATION. I AM THE OWNER OF THECOLLEGEBLOGNETWORK.COM AND HAVE FULL PERMISSION TO DISTRIBUTE THIS IMAGE! (Photo credit: Wikipedia)

by: TJ Philpott

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self Gratification

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight
English: Blogger 'cyxymu' (Georgi Jakhaia) on ...

English: Blogger ‘cyxymu’ (Georgi Jakhaia) on a World Blogging Forum in Bucharest. (Photo credit: Wikipedia)

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

About The Author

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

To learn the answers behind the question why blog that people use as motivation and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://blogbrawn.com

What Is Tagging And How It Can Help Your Online Business?

What Is Tagging And How It Can Help Your Online Business?

World wide web

World wide web (Photo credit: Wikipedia)

Articles took the internet marketing world by storm in 2004. Blogging and pinging were hot marketing strategies for 2005. Videos set the online business world ablaze in 2006. Now, the question that many NETrepreneurs ask is this: what’s the next big thing that will hit the internet marketing world by promising to be highly efficient and wondrously profitable?

The answer?

It’s called tagging, and though you may not be familiar with it right now, you will be able to master the same by the end of this article.

What Is Tagging?

Tagging is a new way of categorizing certain topics of your blogs. Now, categorizing blog entries is nothing new. Whether you have been using Blogger‘s services or Word Press, you should be very familiar with how categorizing works. If your entry has something to do with search engine optimization strategies, for example, chances are, you’d place it under the category of SEO. If your entry has something to do with email marketing techniques, you’d place the same under the category of Email Marketing.

Image representing WordPress as depicted in Cr...

The titles of these categories are very important for tagging.
This is because these titles serve as your tags.

Okay, but why is tagging so important for Internet marketing?

Tagging is an innovative way of categorizing information in the World Wide Web, a fact which we have established earlier. But tagging has a distinct advantage over other categorizing methods currently available.

Image representing Technorati as depicted in C...

Image via CrunchBase

Users are in control over the proper categories of the information they will share.

Users are no longer dependent on search engines to do the categorizing for them. Now, with tagging, they can simply allocate certain content under certain categories and the tagging system will take care of the rest.

The foremost tagging service available for people on the internet is technorati.com. It is a widely popular website that attracts millions of visitors everyday. It’s not really different from the pinging systems that have grown in popularity over a tear ago. The system employed by technorati.com involves the following:

– Users can categorize their latest blog entries according to tags.
– Each category will display the newest entry on top.

– The hottest tags will be displayed on the homepage, available for everyone to see.

Immediately, the businessman in you will see the many benefits you can derive from Technorati‘s tagging system.

1. You can use it as a market research tool. Simply study the hottest tags, which should correspond to the hottest topics on the internet today. With millions of visitors, such hot tags hold a lot of weight, and whatever you can gain from the same will more or less be determinative.

2. You can use tagging as a new model of pinging, albeit better. Do you have a blog? Categorize each new entry and classify them according to the hottest tags of the moment. You’d be able to expose your URL to a very wide audience.

3. Update your blog regularly, and tag every new entry. You’ll almost, always be on top of the category appropriate for the tag. This is a great way to ensure fresh visitors every time you post something new.

Tagging Is The Next Big Thing

Image representing MySpace as depicted in Crun...

Image via CrunchBase

Already, tags are being implemented in other popular websites like MySpace and YouTube. It’s the wave of the future, a category management system that any online businessman can sure exploit to drive monumental traffic for his of her website.

Tagging is one of the novel methods included in what many veteran internet marketers have labeled as “new age marketing.” It’s something that the present generation of internet users have come to accept as a standard, and to win their attention, we have to play their game.

Why Paid Traffic Delivers Better Results Than Free Advertising

English: licence google adwords Français : lic...

English: licence google adwords Français : licence google adwords (Photo credit: Wikipedia)

Why Paid Traffic Delivers Better Results Than Free Advertising

I bet your inbox is filled with success stories. I get about four hundred emails daily. And every message tells me how much money the owner of the program has earned. But the facts are that for every real success story there are nine stories contradictory to theirs. A lot of people have unsuccessfully launched an online business and only a handful will make it. Let us take a closer look at one form of paid advertising to help you succeed.

The people who made it online, are they lucky? No sir, they earned it! It takes good business sense and a lot of effort. Most of all, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Basics

Traffic is the name of the game. Without traffic, you do not get visitors. And without visitors you would not have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

Of course not every person that comes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, enough traffic that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that is right. You have to spend money to make money. Advertising is the key. The more people that knows that your site exists, the more people would of course go to your site, that is common sense.

My experience is that the many ways that can get you advertising for free do not generate the same high volume as the methods you pay for.

Let us take a look at the Search Engines

The search engines will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that help you find the right keyword.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Of course there are many other forms of paid traffic that deliver very good results. PPC is only one of them. I recommend you first look for a manual that will teach you everything about Pay Per Click.
Just start Google and insert pay per click. You get 144.000.000 results! But the first pages will give you enough valuable info. Many marketers earn big money using this advertising method.
A friend of mine started on a ZAR227 weekly budget with Google Adwords and soon his PPC ad brought him ZAR2,719 a week.

So you see, do not give up hope!

While Planning or Designing a Website wear the Shoes of a Crawl Spider

While Planning or Designing a Website wear the Shoes of a Crawl Spider

Architecture of a Web crawler.

Architecture of a Web crawler. (Photo credit: Wikipedia)

The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.

The secret lies in appealing to search engine spiders and so you need to know in detail h

ow a spider works before you build a site.

• Spiders

Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.

• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.

Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.

• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.

Once your page is designed think about using a search engine stimulator to evaluate your pages. See: http://www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.

A search engine stimulator

Diagram of the search engine concept (en)

Diagram of the search engine concept (en) (Photo credit: Wikipedia)

will also help you determine whether hyperlinks in your pages are “real.” Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.

What any search engine spider does

is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.

Be SEO savvy

and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the “eyes” of any spider.

When planning a web site and its pages keep in mind at all times ” the spider.” This will help you develop pages that are search

screenshot from a opensource search engine (op...

screenshot from a opensource search engine (openwebspider) (Photo credit: Wikipedia)

engine friendly.

Author Bio

Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Web Directory site http://www.1866webdirectory.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Don’t Start Your Internet Business Before You Read this 6 Block Formula

Where the Internet is stored

Where the Internet is stored (Photo credit: debs)

Don’t Start Your Internet Business Before You Read this 6 Block Formula

This article will finally show you one of the fastest ways to start your own internet business in the least amount of time.

Once you apply these 6 simple steps, I bet you can be up and ready to profit wildly from your internet business in less than 1 week.

This 6 block formula is not only easy to implement but will take the least amount of time and money to get started.

All you need is a whole lot of determination and persistency to make it work for you.

Here YOU Go…

Step 1 – Create a Squeeze Page.

Create a killer squeeze page with powerful copy and graphics.

Goal of your squeeze page is to get your visitors to signup under your follow up system. For this you have to give your visitors something valuable for free.

You can give them a free report, video or an ebook. This will act as a bait to get them into your follow up system and then you can follow up to sell your products and services.

Step 2 – Set Your Autoresponder System.

The next step is to get an autoresponder account. Create a killer ecourse of around 5 to 10 days that educates your visitors on some important topic relating to your niche.

Make sure you provide quality information in your ecourse, this will make your visitors consider you as an expert in your niche.

Step 3 – Attract Tons of Traffic.

Put your energy in getting all the traffic you can to your squeeze page.

Here are the sources you can use to get traffic to your website…

1. Search Engines.
2. Pay Per Click Search Engines.
3. Articles.
4. Discussion Forums.
5. Newsletters.
6. Ezines.

As soon as they visit your squeeze page they will signup in your follow up system and then your autoresponder will start following up with your ecourse.

Step 4 – Build Relationship.

Blast weekly newsletters to your list giving them quality information in your niche.

Try hard to build your credibility and improve your relationship with them. Once you do this they will trust you and respect you as an expert.

Step 5 – Now Sell Them Something.

Once you have established your credibility and gained their trust, all you need to do is send them offers and make some money. That’s what we all are waiting for.

Sell them your own products, your affiliate products, direct them to your adsense site, do joint ventures and do anything else you can that will help you to make money.

Last but not the least, don’t feel shy to ask them for money.

Step 6 – Track Your Conversion.

Make sure you have a tracking system in place by which you can track your website conversion ratio, your lead conversion ratio, sales conversion ratio, etc.

Determine the ROI ( Return On Investment ) of your product and also track as to how much net profits you are making per lead.

With this kind of numbers you can start purchasing leads and put in more efforts to expand your business.

Apply this 6 block formula and I bet you will soon see your internet profits explode.

All you need to do is take action and get the system in place.

Link Building 101: How to Evaluate the Power of Directories

PageRank

PageRank (Photo credit: Wikipedia)

Link Building 101: How to Evaluate the Power of Directories

 

It’s extremely important to be able to evaluate the power of a
directory for link building. Especially when you consider that the
power of a directory listing is much more complicated than just looking
at the PR of the directory homepage.

 

Hence, the goal of this post is to train the average SEO enthusiast
how to quickly and effectively evaluate the power of general directories
through link analysis and evaluation. The post is going to focus on the
power of general directories because they are much more prevalent than
niche directories; which obviously are powerful if your in the same
niche. At the end of the day, there are hundreds of directories (both
paid and free) that you can submit too, so you need to know how to
quickly evaluate the power of these directories in order to make the
most out of your time and money. Efficiency is key!

 

Without much further ado, here’s a list of the 7 most important
criteria to look for when evaluating the power of general directories:

 

1.) Check the PR of the directory:

Although PR isn’t everything; this
is hands-down the fastest and easiest way to judge the power of any
directory. As a general rule of thumb, any directory at PR 5 or above
has good authority, while anything below a PR 3 has low authority.

 

2.) Check whether domain ranks in Google:

This important test
identifies if the directory has been penalized by Google. Simply go to
Google and type in the directory domain name (without spaces); they
should appear #1 unless the domain is targeting highly competitive
keywords (should still be on first page). If they don’t appear at all
and Google suggests a different search term, then they have been
penalized by Google.

 

3.) Indexability and last time cached:

This quick check-up is to
determine how often the Google bots are indexing the sub-page’s content.
Just go to Google, and enter a cache query. For a directory sub-page, a
good cache date would be within 1-2 weeks, but no longer than 1 month. A
higher frequency of cache dates indicate that the site is more powerful
and authoritative.

 

4.) Number (and quality) of inbound links:

Is a fairly simple measure
of the overall power and authority associated with the directory. The
higher the better. Being listed in DMOZ wouldn’t hurt either 🙂

 

5.) Number of outbound links and PR of sub-pages:

When choosing a
category to submit too, relevancy is the most important factor to
consider. But oftentimes, a submission could go in several categories.
In these cases, in order to choose the best sub-page or category to
submit too, you need to look at the sub-page’s PR and also the number of
outbound links. One of the most telling signs of an authority directory
is if they have PR sub-pages, because Google loves to take the second
level PR away from directories.

 

So, if you find a directory sub-page of PR 3 or higher: the directory
is carrying a good amount of power, authority and Google credibility.
The second point to consider is the number of outbound links on the
sub-page. In many cases there will be so many listings that you won’t
even get on the first sub-page of your selected category. You need to
keep this in mind when deciding which category to submit too. You want
to submit to the sub-page that has a low number of outbound links to
ensure that your link gets the most link juice available.

 

6.) Does the directory have sitewide links in Google?:

When you
search for the directory’s domain name do they have sitewide links under
their listing? If yes, this signifies that the directory has high
authority in Google’s eyes.

 

7.) Check appearances at public events and industry conventions:

The
theory behind this test is simple; if the directory owners can afford to
advertise in key industry events (SES and SMX for example) then they
obviously have a long-term strategy and are an authority. Obviously this
rule isn’t set in stone, but being at these events is a pretty clear
indication of a powerful directory.

 

There’s also one more test, but it takes more time as it’s a bit more
advanced because it can be time intensive. The anchor text test is a
great way to determine the power of a directory by measuring the link
juice that the directory passes on to your anchor text. Here’s how to
execute the anchor text text:

 

– First you need to find a unique anchor text within a sub-category (that isn’t mentioned on the site’s homepage)

– Next, check to see how that site ranks for that specific keyword(s) in the SERP‘s

 

This test doesn’t take into consideration the other link building
efforts of the client, but it is an effective way to attempt to measure
the link juice being sent from the directory to your site (or client’s
site). The hardest part is finding the unique anchor text, because most
of these anchors would most likely be targeting their site’s competitive
keywords, which would be mentioned on the homepage. But this isn’t
always the case, hence why the anchor text test can be very useful when
you are trying to gauge the power of a link within a directory.

 

Another thing to keep in mind with the power of directory submissions
is the featured listing or premiere listing option that enables your
listing to be placed at the top of your desired sub-category for some
extra dough. Is it worth it? Personally, I don’t see much value in these
type of listings unless the sub-page has PR and a lot of outbound
links. In this case, a regular submission wouldn’t get you on the first
page of the category, so it would be worth paying an extra $20 or so
because without it, your link won’t be getting the same “juice” as it
would be if placed on that desired subpage with PR.

 

Remember to keep this quick checklist in mind when considering which
directories to submit too, and also be sure to check out the last part
of this series which will cover potential downfalls and other mistakes
to avoid when making directory submissions.

How a Duplicate Content Penalty Can Hurt Your Online Business

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

How a Duplicate Content Penalty Can Hurt Your Online Business

Creating good, unique content for your blog or website can be
intensive and time consuming, and you are the person who should reap
the full rewards of your efforts. There is, however, a growing trend in
internet marketing referred to as ‘splogging’ (a combination of spam and
blogging) that can sometimes inadvertently punish honest webmasters,
even if they create unique content from scratch.

Splogging is a practice that the search engines look down upon, and
it consists of creating a free blog and using automated software
programs to “scrape” together content from various sources. These
automated programs are web robots that scour the internet looking for
information and articles related to a certain topic, and they will copy
various pieces of content from different sources to create a new page.

This scaped content is put into the blog and surrounded with ads, and
the owner will then use spam or other dishonest promotional practices
to try and drive traffic to his blog. None of the content on this blog
or “splog” is original, it is simply articles from different websites
that are copied and posted.

When it comes to the merchants of information

such as Google and Yahoo, they are constantly monitoring the status of the internet and working to improve their search engine algorithms so that they can deliver relevant and useful information to people. One of the latest
developments in search algorithms has been the addition of a “duplicate
content filter” which will penalize the ranking of certain webpages if
they contain information that is identical to some other webpage.

The search engines

look down on this type of behavior because their goal is to provide people with information that is relevant to their
search, and they do not want these people going to a page that is poorly
designed, stuffed with ads, and filled with unoriginal and useless
content. So in order to combat this, the search engines implemented a
filter that will block all webpages containing the same content except
for one of them.

Even if you are the most honest and genuine webmaster around and the
thought of doing something like this would make it hard for you to sleep
at night, there is still a chance that you and your online business
could be penalized by the duplicate content filter. The way this would
happen is that a web robot or content scaper will happen across your
webpage and copy its content before it is indexed by the search engines,
and then when your content (which may be original and have been
painstakingly and laboriously crafted) is posted on the “splog” it will
get indexed before your own page does.

Then when the search engines finally discover your page,

they will
already have a saved copy of a separate page that already contains this
exact content and will penalize the rankings of your webpage instead of
the unoriginal blog which should be penalized.

Another way that your business could be negatively affected by the
dupicate content penalty is if you look to submitting articles as a
method to garner traffic and publicity. Many webmasters will choose to
create articles for their website or blog and then submit those articles
to different article directories.

While this practice in and of itself

is not a bad idea, one of the consequences to submitting the same articles that you put on your own
website is that the search engines might index the version on the
article directory first before indexing the version on your website, and
they will slam you with the penalty instead of the directory. This is
especially likely if you submit your articles to big, popular content
directories such as Ezinearticles and ArticlesBase.

The way to avoid this is to write your articles and publish them on
your own website, and then wait about a week or so before you submit
them to article directories. Ideally you would want to wait until you
can find your article in Google so that you know that it is indexed and
that it counts as the original version (meaning all other versions will
be penalized).

SEO Mistakes To Avoid

The world of SEO can be fraught with danger if you do not
have a clear idea of what you are doing. There are certain tactics to
avoid as they will most likely harm your rankings rather than improve
them. Here is a short list of SEO methods and mistakes that should be
avoided at all costs.

Many sites use a splash page as an entry point to a website, this is
predominantly a page that has a beautiful picture and graphics but only
has the text ‘enter here’. This is an SEO disaster, while the image may
be aesthetically pleasing; it holds no currency with search engines.
Most search engine spiders are looking for text, when they reach your
splash page and find only two words, unsurprisingly they are not
impressed. Your homepage is the most important page in your site and as
such should be the most visible to search engines.

Some developers are keen to include text and pictures as images on
web pages. Once again this is a mistake that should be avoided. While it
may produce a stunning visual effect, it will be invisible to search
engine spiders, creating no benefits for SEO. It is text in the proper
sense that is a worthy inclusion, while creating a page that fuses text
and pictures together may be visually appealing, it will not improve
your rankings, subsequently your SEO efforts will be wasted.

The importance of tags has been debated furiously recently, while
some SEO specialists may argue that they are not important, this is
certainly not the case. Search engines still place great importance upon
the tags as a way to categorise and list the content on a web page. If
you leave a tag out completely or only put in mediocre information, you
are missing out on a prime SEO opportunity, as a result, you should
always put effort into the writing of your tags. The same can be said
for the description tag as this once again give relevance to a web page
and makes it more ‘readable’ for search engines.

While you may recognise the importance of tags in your SEO efforts,
some may in fact be making a great SEO mistake in writing them. There
are still a number of operators and developers out there that will write
the same tags and descriptions for all of their pages. Creating unique
tags is a golden SEO rule that will improve your rankings. Some
developers even like to put their own branding into their tags.
Naturally it is understandable that company directors will want their
company name as the first tag, this is a common mistake. More important
is to place a highly searched key term as your first tag to ensure your
site’s visibility is secured.

The best way to improve your rankings is to produce quality and
informative content on your web site. There are many who neglect this
when undergoing SEO focussing on the off page elements instead. By
creating quality, unique content you are ensuring that your site is
worth reading, for both human users and search engine spiders. If you
can become an authority in terms of the information on your site, high
rankings will follow in time.

One of the worst mistakes is to attempt to hoodwink the search
engines, this is often referred to as ‘black hat’ SEO. Methods such as
creating hidden text, also known as ‘cloaking’ should definitely be
avoided as these methods will harm your rankings in the long term. They
may even lead to your site being kicked out of the search engine
listings, leaving you with no traffic at all.

While these mistakes are common in the world of SEO, this article has
only scratched the surface of what can be a minefield. This is the
reason why SEO specialists should be employed to carry out your
optimisation as uneducated attempts may result in worse rankings than
before, and even de-listing from search engines.