Why Paid Traffic Delivers Better Results Than Free Advertising

English: licence google adwords Français : lic...

English: licence google adwords Français : licence google adwords (Photo credit: Wikipedia)

Why Paid Traffic Delivers Better Results Than Free Advertising

I bet your inbox is filled with success stories. I get about four hundred emails daily. And every message tells me how much money the owner of the program has earned. But the facts are that for every real success story there are nine stories contradictory to theirs. A lot of people have unsuccessfully launched an online business and only a handful will make it. Let us take a closer look at one form of paid advertising to help you succeed.

The people who made it online, are they lucky? No sir, they earned it! It takes good business sense and a lot of effort. Most of all, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Basics

Traffic is the name of the game. Without traffic, you do not get visitors. And without visitors you would not have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

Of course not every person that comes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, enough traffic that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that is right. You have to spend money to make money. Advertising is the key. The more people that knows that your site exists, the more people would of course go to your site, that is common sense.

My experience is that the many ways that can get you advertising for free do not generate the same high volume as the methods you pay for.

Let us take a look at the Search Engines

The search engines will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that help you find the right keyword.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Of course there are many other forms of paid traffic that deliver very good results. PPC is only one of them. I recommend you first look for a manual that will teach you everything about Pay Per Click.
Just start Google and insert pay per click. You get 144.000.000 results! But the first pages will give you enough valuable info. Many marketers earn big money using this advertising method.
A friend of mine started on a ZAR227 weekly budget with Google Adwords and soon his PPC ad brought him ZAR2,719 a week.

So you see, do not give up hope!

While Planning or Designing a Website wear the Shoes of a Crawl Spider

While Planning or Designing a Website wear the Shoes of a Crawl Spider

Architecture of a Web crawler.

Architecture of a Web crawler. (Photo credit: Wikipedia)

The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.

The secret lies in appealing to search engine spiders and so you need to know in detail h

ow a spider works before you build a site.

• Spiders

Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.

• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.

Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.

• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.

Once your page is designed think about using a search engine stimulator to evaluate your pages. See: http://www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.

A search engine stimulator

Diagram of the search engine concept (en)

Diagram of the search engine concept (en) (Photo credit: Wikipedia)

will also help you determine whether hyperlinks in your pages are “real.” Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.

What any search engine spider does

is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.

Be SEO savvy

and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the “eyes” of any spider.

When planning a web site and its pages keep in mind at all times ” the spider.” This will help you develop pages that are search

screenshot from a opensource search engine (op...

screenshot from a opensource search engine (openwebspider) (Photo credit: Wikipedia)

engine friendly.

Author Bio

Aaron Brooks is a freelance writer for www.1888seoservices.com, the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for the premier Web Directory site http://www.1866webdirectory.com

Article Source: http://www.ArticleGeek.com – Free Website Content

Don’t Start Your Internet Business Before You Read this 6 Block Formula

Where the Internet is stored

Where the Internet is stored (Photo credit: debs)

Don’t Start Your Internet Business Before You Read this 6 Block Formula

This article will finally show you one of the fastest ways to start your own internet business in the least amount of time.

Once you apply these 6 simple steps, I bet you can be up and ready to profit wildly from your internet business in less than 1 week.

This 6 block formula is not only easy to implement but will take the least amount of time and money to get started.

All you need is a whole lot of determination and persistency to make it work for you.

Here YOU Go…

Step 1 – Create a Squeeze Page.

Create a killer squeeze page with powerful copy and graphics.

Goal of your squeeze page is to get your visitors to signup under your follow up system. For this you have to give your visitors something valuable for free.

You can give them a free report, video or an ebook. This will act as a bait to get them into your follow up system and then you can follow up to sell your products and services.

Step 2 – Set Your Autoresponder System.

The next step is to get an autoresponder account. Create a killer ecourse of around 5 to 10 days that educates your visitors on some important topic relating to your niche.

Make sure you provide quality information in your ecourse, this will make your visitors consider you as an expert in your niche.

Step 3 – Attract Tons of Traffic.

Put your energy in getting all the traffic you can to your squeeze page.

Here are the sources you can use to get traffic to your website…

1. Search Engines.
2. Pay Per Click Search Engines.
3. Articles.
4. Discussion Forums.
5. Newsletters.
6. Ezines.

As soon as they visit your squeeze page they will signup in your follow up system and then your autoresponder will start following up with your ecourse.

Step 4 – Build Relationship.

Blast weekly newsletters to your list giving them quality information in your niche.

Try hard to build your credibility and improve your relationship with them. Once you do this they will trust you and respect you as an expert.

Step 5 – Now Sell Them Something.

Once you have established your credibility and gained their trust, all you need to do is send them offers and make some money. That’s what we all are waiting for.

Sell them your own products, your affiliate products, direct them to your adsense site, do joint ventures and do anything else you can that will help you to make money.

Last but not the least, don’t feel shy to ask them for money.

Step 6 – Track Your Conversion.

Make sure you have a tracking system in place by which you can track your website conversion ratio, your lead conversion ratio, sales conversion ratio, etc.

Determine the ROI ( Return On Investment ) of your product and also track as to how much net profits you are making per lead.

With this kind of numbers you can start purchasing leads and put in more efforts to expand your business.

Apply this 6 block formula and I bet you will soon see your internet profits explode.

All you need to do is take action and get the system in place.

How a Duplicate Content Penalty Can Hurt Your Online Business

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

How a Duplicate Content Penalty Can Hurt Your Online Business

Creating good, unique content for your blog or website can be
intensive and time consuming, and you are the person who should reap
the full rewards of your efforts. There is, however, a growing trend in
internet marketing referred to as ‘splogging’ (a combination of spam and
blogging) that can sometimes inadvertently punish honest webmasters,
even if they create unique content from scratch.

Splogging is a practice that the search engines look down upon, and
it consists of creating a free blog and using automated software
programs to “scrape” together content from various sources. These
automated programs are web robots that scour the internet looking for
information and articles related to a certain topic, and they will copy
various pieces of content from different sources to create a new page.

This scaped content is put into the blog and surrounded with ads, and
the owner will then use spam or other dishonest promotional practices
to try and drive traffic to his blog. None of the content on this blog
or “splog” is original, it is simply articles from different websites
that are copied and posted.

When it comes to the merchants of information

such as Google and Yahoo, they are constantly monitoring the status of the internet and working to improve their search engine algorithms so that they can deliver relevant and useful information to people. One of the latest
developments in search algorithms has been the addition of a “duplicate
content filter” which will penalize the ranking of certain webpages if
they contain information that is identical to some other webpage.

The search engines

look down on this type of behavior because their goal is to provide people with information that is relevant to their
search, and they do not want these people going to a page that is poorly
designed, stuffed with ads, and filled with unoriginal and useless
content. So in order to combat this, the search engines implemented a
filter that will block all webpages containing the same content except
for one of them.

Even if you are the most honest and genuine webmaster around and the
thought of doing something like this would make it hard for you to sleep
at night, there is still a chance that you and your online business
could be penalized by the duplicate content filter. The way this would
happen is that a web robot or content scaper will happen across your
webpage and copy its content before it is indexed by the search engines,
and then when your content (which may be original and have been
painstakingly and laboriously crafted) is posted on the “splog” it will
get indexed before your own page does.

Then when the search engines finally discover your page,

they will
already have a saved copy of a separate page that already contains this
exact content and will penalize the rankings of your webpage instead of
the unoriginal blog which should be penalized.

Another way that your business could be negatively affected by the
dupicate content penalty is if you look to submitting articles as a
method to garner traffic and publicity. Many webmasters will choose to
create articles for their website or blog and then submit those articles
to different article directories.

While this practice in and of itself

is not a bad idea, one of the consequences to submitting the same articles that you put on your own
website is that the search engines might index the version on the
article directory first before indexing the version on your website, and
they will slam you with the penalty instead of the directory. This is
especially likely if you submit your articles to big, popular content
directories such as Ezinearticles and ArticlesBase.

The way to avoid this is to write your articles and publish them on
your own website, and then wait about a week or so before you submit
them to article directories. Ideally you would want to wait until you
can find your article in Google so that you know that it is indexed and
that it counts as the original version (meaning all other versions will
be penalized).

SEO Mistakes To Avoid

The world of SEO can be fraught with danger if you do not
have a clear idea of what you are doing. There are certain tactics to
avoid as they will most likely harm your rankings rather than improve
them. Here is a short list of SEO methods and mistakes that should be
avoided at all costs.

Many sites use a splash page as an entry point to a website, this is
predominantly a page that has a beautiful picture and graphics but only
has the text ‘enter here’. This is an SEO disaster, while the image may
be aesthetically pleasing; it holds no currency with search engines.
Most search engine spiders are looking for text, when they reach your
splash page and find only two words, unsurprisingly they are not
impressed. Your homepage is the most important page in your site and as
such should be the most visible to search engines.

Some developers are keen to include text and pictures as images on
web pages. Once again this is a mistake that should be avoided. While it
may produce a stunning visual effect, it will be invisible to search
engine spiders, creating no benefits for SEO. It is text in the proper
sense that is a worthy inclusion, while creating a page that fuses text
and pictures together may be visually appealing, it will not improve
your rankings, subsequently your SEO efforts will be wasted.

The importance of tags has been debated furiously recently, while
some SEO specialists may argue that they are not important, this is
certainly not the case. Search engines still place great importance upon
the tags as a way to categorise and list the content on a web page. If
you leave a tag out completely or only put in mediocre information, you
are missing out on a prime SEO opportunity, as a result, you should
always put effort into the writing of your tags. The same can be said
for the description tag as this once again give relevance to a web page
and makes it more ‘readable’ for search engines.

While you may recognise the importance of tags in your SEO efforts,
some may in fact be making a great SEO mistake in writing them. There
are still a number of operators and developers out there that will write
the same tags and descriptions for all of their pages. Creating unique
tags is a golden SEO rule that will improve your rankings. Some
developers even like to put their own branding into their tags.
Naturally it is understandable that company directors will want their
company name as the first tag, this is a common mistake. More important
is to place a highly searched key term as your first tag to ensure your
site’s visibility is secured.

The best way to improve your rankings is to produce quality and
informative content on your web site. There are many who neglect this
when undergoing SEO focussing on the off page elements instead. By
creating quality, unique content you are ensuring that your site is
worth reading, for both human users and search engine spiders. If you
can become an authority in terms of the information on your site, high
rankings will follow in time.

One of the worst mistakes is to attempt to hoodwink the search
engines, this is often referred to as ‘black hat’ SEO. Methods such as
creating hidden text, also known as ‘cloaking’ should definitely be
avoided as these methods will harm your rankings in the long term. They
may even lead to your site being kicked out of the search engine
listings, leaving you with no traffic at all.

While these mistakes are common in the world of SEO, this article has
only scratched the surface of what can be a minefield. This is the
reason why SEO specialists should be employed to carry out your
optimisation as uneducated attempts may result in worse rankings than
before, and even de-listing from search engines.

The 7 Points of Do-It-Yourself SEO

The 7 Points of Do-It-Yourself SEO

English: The three biggest web search engines

Ever felt intimidated at the convoluted, jargon-ridden

information about Internet marketing for small businesses available on

the Net? Ever been horrified by the huge fees the experts charge,

putting search engine optimization beyond your own means? Ever thought:

What exactly is search engine optimization anyway, and can I do it
myself?

The answer is: Yes, you can! The basics of search engine optimisation

in applied web marketing are simple. It’s all to do with the keyword

content of your text copy, and can be summarised in seven points.

1. Register a good domain name which reflects what your site is about. Even if you are an established business, don’t register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com

because that would inspire confidence in people looking for quality

widgets who would not necessarily have heard of Fred Jones the

English: a chart to describe the search engine...
widget-maker.

2. Name your page URLs based on reasons similar to the above for your

web promotion, except now you can be more specific. Search engines like

to know what your page is about. Name a page after a product

(BigYellowWidgets.htm) or a service or action

(Buy-Widgets-by-Post.htm)

on one of the sales pages.

3. The text in the title tag is crucial in letting search engines

know what each page is about. Put your important keywords in your title

tags, using both the singular and plural versions (people will search

for both) and make these tags different and specific for each page. For
example, “Widgets and After Sales Widget Services”. Whatever you do,

don’t call the home page “Index”, but treat it almost as a

mini-description.

4. The other tags (at the top of the html page) between the two

HEAD” tags are not as important as the title tag, but the description

tag is still used by some search engines in displaying what you would

An overview of online marketing. A simple grap...
like web users to see when they scroll down a page of search results.

Some search engines don’t use the description tag at all; others, like

Google, sometimes use part of it together with part of the main body
text surrounding prominent keywords on your page. So you may as well

treat the description tag seriously; make it brief (about 25 to 30

words) and as comprehensive as possible in the short space allowed. Make

sure you have your popular keywords included within your description

tag. The ALT tag is used for a very short description of an image or

graphic file, and is what is displayed if you allow your mouse pointer

to hover above a graphic. These days it is not considered important for

search engines. The COMMENT tag is never displayed on the body page, and

is used by coders and designers as an instruction or reminder to

themselves about what that section of html coding should be doing; in

the past, some webmasters in their quest for website promotion and

search engine ranking used to stuff keywords in the comments tags, but

now it is generally acknowledged that the main search engines pay little

or no attention to these.

5. Keyword density. Each search engine has its own preference as to

how many times a keyword phrase appears on the page in order to signify

the relevance of that keyword phrase (in other words, in order to help

the search engine understand what the page is about). Around 5 to 8 per

cent is a rough guide as to the optimal level. Don’t overdo it,

otherwise it will be seen as spam or keyword-stuffing. Also use your

keywords in the headings tags H1 and H2. There is an H3 tag as well, but

it is doubtful whether search engines bother with that, as it is

perceived as less prominent on the page, therefore less relevant to what

the page is about.

6. Don’t forget good linking in your website marketing. Search

engines will judge the importance of your web pages to some extent on

the number and quality of incoming links from other sites. Ask other

webmasters with sites on similar themes to yours for a link, in exchange

for a link back. These sites should not be in competition with yours,

but should be similarly themed. You may occasionally be asked by other

webmasters if they can link to your site. If this is so then have a look

at their site; make sure that their site is relevant, that it has at

least some Page Rank, and that it just “feels” good, and has no nasty

surprises like redirects or unexpected popups. You don’t want to be

associated with a “bad neighborhood”!

7. Make sure that important keywords are included in the anchor text

within inbound links from other sites. This is crucial to search engines

when they try to figure out the relevance and importance of your pages.

The inbound link from the other site should take the form of something

like this (I’m using normal brackets instead of angle brackets so as not

to use compromising html): (A HREF=”http://www.Yoursite.com”) your

important keywords included here(/A). You should definitely avoid

something like (A HREF=”http://www.Yoursite.com”)click here(/A), which

tells search engines nothing except that your site is about “click

here”. Be careful!

 

 

 

 

 

 

 

 

 

 

 

Hidden Ways to Get into Google

Image representing Google Blog Search as depic...

Image via CrunchBase

Hidden Ways to Get into Google

Everyone is concerned about their Google rankings. An algorithm change or an update can leave many a webmaster in tears.

However, I often like to sneak in through the back door. So today I’m going to reveal to you some of my Google secrets. After you look closely, you will find that there is much more to Google than meets the eye and I want you to take advantage of every resource. So, let’s look behind the scenes into Google’s lab.

Google Base

Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, if that isn’t a webmaster’s dream, I don’t know what is.

Your item could be almost anything: your products, research papers, articles, or press releases. You can describe all of your items so that you can zone in on your targeted visitor. In addition, your items may also get included in the main Google search index, Froogle, and Google Local.

Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content.
To find out more about Google Base, visit  http://base.google.com/base/about.html

Google Local

Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.

Froogle

Froogle offers searchers a directory of products by category, a searchable index of online products, and the ability to narrow searches by price range. By putting your products into Froogle, you can get some very targeted, qualified traffic to your website.

So, how do you get into Froogle? Well, Google has already been actively searching the web for online product catalogs. For many online merchants, there’s a good chance that Froogle already has some of your products listed.

However, one of the best ways to get into the Froogle directory is by providing them with a data feed that lists your products, descriptions, pricing, and URLs. This allows you to fully optimize your listings.

To get the most out of Froogle, you’ll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.

Once they are at your site, it is important to upsell and cross-sell. Otherwise you will be throwing potential profits down the drain. Make the most out of every Froogle referral.

When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.

Now, onto a facet of Google that you certainly won’t want to miss out on.

Google Blog Search

This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can be indexed on a number of blog searches, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.

To get your blog listed you simply need to ping an updating service such as weblogs.com. It’s as simple as that. If you are using WordPress, you can set it up to where your blog pings the major services every time you make a post.

You can have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.

Google Video

Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now it is in a growth stage and it’s one of the perfect times to get in and be one of the first one’s in your particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, you’ll want to provide some great content too. To check out this new technology, go to http://video.google.com

Google News

Want to get your article and even your picture into Google News? Well, it’s really not that hard. The first step is to go to http://www.americanchronicle.com, Scroll down to the very bottom of the page and click on the link that says “submit work”. From there you can sign up to be a contributor.

If accepted as a contributor, you will then be able to submit articles along with a picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.

If you are looking to get your press release into Google News, all you have to do is submit your press release to prleap. As you can see, there’s certainly no need to pay money to get into Google News.

Now that you know about the many faces of Google, you will be able to use many of these hidden tactics to your advantage. You see, there are so many people who just don’t put in the extra effort required get exceptional results.

This puts you at a great advantage over atleast 70% of webmasters online today.
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