SEO for Beginners, Part 2: Spiders are People, too

SEO for Beginners, Part 2: Spiders are People, too

OK, arachnids are not people, and search engine spiders are not really people, either. But what I’m driving at is that search engine spiders “think” like people. How do I know this? Because human beings wrote them. Any software that does analysis of any kind does so with the intelligence and analytical rules programmed into it by its human developers.

How Humans Comprehend

Imagine that I handed you an article to read that I had printed out. It’s about 20 pages long, but I didn’t tell you anything about it. Worse, you’re going to have to pass a test on the content. Get out your highlighter!

The best reading instructors teach their students to get the context before seriously studying a text like a chapter of a history book or an article. This is because educational research has shown that knowing the general scope of a selection helps human readers comprehend and retain more of the subject matter. By the way, this example is real, not contrived: I used to be a high school teacher and I took a good deal of post-graduate coursework in what is known as “content area reading”.

The easiest way to get the general context is to find the title. The next step is to look at section headings. The combination of the two frames the range or scope of the document or chapter. You can also pick up some hints from picture and diagram captions.

Once you know what the document is about, you can begin to dig into the actual text. As you read, you can often discern important or significant points by repetition. That is, content that is paraphrased and rephrased is often very important: The author obviously thought it worth the effort to rephrase the explanation a couple times (or more). [This paragraph contains a clever example, if I don’t say so myself: Did you see it?]

How Search Engine Spiders Comprehend

Not too surprisingly, search engine spiders take the exact same approach as humans.

Like human readers, spiders start to get a clue by looking at titles and section headings. On a web page the spiders all look for your title tag, so it certainly pays to create a title for your web page. Furthermore, it pays even more if that title contains keywords.

An Aside: What are “keywords”, anyway?

Most search engines ignore the keyword metatag in the HTML of your web pages, so why do web marketers constantly talk about keywords? The reason is that even if you do not use the keyword metatag on your page, you should select several keywords that describe the content of your page, and then make sure those keywords are sprinkled throughout the page multiple times and in a natural-sounding manner.

The places to use keywords include the title (in the h1 HTML tag), heading text (e.g. in h2 tags), alt and title tags for images, and in body text.

These keywords give the search engine spiders a stronger sense of what your page is really about.

Here’s an important observation: Ultimately, our goal is not to “trick” the search engine, but rather to help it see clearly what our content is about. Google and the other engines are getting very adept at figuring out artificial keyword sprinkling. Never string keywords or keyword phrases many times in succession. Google, in particular, sees this is a keyword spamming and will exact painful revenge.

There is also speculation that if your keyword-to-content ratio is unnaturally high, the search engines also discount that. I believe that to be quite likely, but “unnaturally high” is a closely guarded secret. The bottom line for me is that if the body text sounds funny because of all the keywords, you’ve moved into the danger zone. I’ll recommend to you the same thing I did to my Advanced Composition students years ago: Read your page aloud. If it sounds odd in any way, rewrite the odd part.

The search engine spider looks for your section heading in-surprise-the HTML heading tags, especially the h1 tag. You should use these tags on your pages, and make sure they contain keywords.

One often overlooked place to insert keywords is in the alt and title tags of images. Although not quite analogous to a caption that a human reader would examine, the spiders nevertheless figure that these tags probably give a hint as to what the image is about (and in normal circumstances, they do). The image, in turn, gives another clue as to what the page is about.

Once the spider provides a pretty good idea what your page is about, the search engine’s next job is to figure out whether your site has high quality content.

More Software and Human Similarities

If somebody claims to be an authority on a subject, it is usually prudent to check out the claim-especially if we’re going to be hiring them or our money is otherwise involved. We humans generally do this by checking references.

The search engine spiders operate in fundamentally the same fashion. They assume that a site has high quality content on a given subject if other web sites have links pointing to it. In other words, the site is likely good if the references check out.

Google, in particular, has become very sophisticated in its link analysis. For example, if you trade links, the value of the link is diminished somewhat (nobody knows how much for sure). The reason is that if you really have content that I value and I think my site visitors need, I’ll link to you without a trade. An unreciprocated link is one of the surest signs of high quality material on the referenced web site.

The search engines have also gotten very careful about paid links. If your link shows up on a link “farm” (a page or site that only exists for the purpose of creating links to fool the search engines), you may find your site banned altogether. Remember the old butter commercial where the lady says, “It’s not nice to fool Mother Nature!” and then she conjures up a storm? Well, the same is true for the search engines. Get caught trying to fool the spider and she’ll bite you.

Forgive the mixed metaphors and just remember the point.

The search engines are also known to discount run-of-site links. Let’s say you have a link to your home page on every single page of your monstrously large web site. Even though it might add up to thousands of links, it will have almost zero credibility in terms of boosting your page ranking.

The moral to the story is this: Don’t use run-of-site links to boost your ranking. If it is crucial to your site navigation, fine. Just don’t do the work creating all those links and expect them to help your page rank at all.

There is one remaining question, namely “Do internal links help? That is, does a link from page “A” of my web site to page “B” boost page B’s page rank on Google or any other search engine?

According to my sources, the answer is yes, but only just a little. External links are given a lot more credibility. Unfortunately, external links are substantially more difficult to acquire.

Next time: The importance of links and how to get them.

Online Business for Starters

As a business owner, you plan to take your business into another level. You always dream of having several branches to reach more people, expansion is a bright idea but the cost may be too expensive. Now you can expand and share your service and product into a bigger market, why not take your business globally?

Having an online business allows you to reach your target audience easily, communicating is faster and there is a great possibility to catch more clients. This is a cheaper way of expanding your business, hassle free and no need to build a new office. Sounds easy but how will you start?

A business owner must know how to do internet marketing. If you are a busy person who doesn’t have time to take a short course regarding online business and internet marketing, you can simply take online coaching and training product which means you can learn in your own free time. It basically teaches how to leverage the internet marketing. It’s about making things easier and simpler, you do more and more with less and less. More profits, more income with less effort, less investment and less time. With this type of technique, a business owner can be rich in no time.Online Business for Starters by: Diana Laudenio

Once you have an online business, it is important that you keep in touch with your visitors and turn them into a client. Follow – ups is necessary, through emails you can tell them directly about your service, it’s advantages and why they need it. Who knows, they might be interested with what you offer or refer you to other people. Why emails? Because millions of people go online and check their emails everyday. For starters, this can be complicated, there are a lot of things that need to be done and sending emails everyday can be tiring. No worries because there are companies that help starters in managing their business.

Although some of them may be strict, not everyone can be accepted, they do this to protect their integrity. Applicants must be qualified or referred. Once accepted, they provide virtual office, complete with business tools, training and technical support. There are also business coaches who have a wide experience and vast knowledge when it comes to business. They will lead you to the road of success. This is specially designed to guide and help those who have an online business to become successful regardless of their education and background in business.

Online Business for Starters by: Diana Laudenio

Why Blog – 5 Strong Motivations by: TJ Philpott

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others

Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have an genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience

Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self Gratification

Sharing an interest or personal passion with like minded people is both an enjoyable and self gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight

Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People

Some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self esteem making them fell better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger! It simply takes more time to get people to spend money then it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

9 Methods To Get Higher Website Conversion And Generate More MLM Leads

9 Methods To Get Higher Website Conversion And Generate More MLM Leads

by: Joe BarclayRealEstateInvestingMoney2

make money with your web site

Many people in the network marketing industry rely on working off the Internet in their local and warm market or following old school recruiting techniques like calling mlm phone leads.

Many are reluctant to use those techniques. Many have had disappointing results. Therefore, an increasing number of network marketers are looking for online ways to generate mlm leads.

The basic way to generate leads on the Internet is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by filling out a form asking for their contact information. Increasing web site traffic is a major topic in itself an

d is covered in a separate article. The other key part of lead generation is raising the percentage of visitors who opt in when you get them to your site. This is called conversion.

These are the nine major strategies we teach our team members to get higher conversion at their website or landing page. Top results with conversion begin with proper website design. The sole purpose of the web site is to do just one thing and do it efficiently…get the maximum percentage of traffic to opt in.

Your page should be a clean layout, be fast loading, simple to read, and deliver the information the visitor is expecting to see.

Avoid links going to other pages. Avoid using flashing images and other distractions.

Like in all other advertising, you still must use compelling headlines and body copy. If you don’t capture their attention, you will not get them to opt in.

Make it simple and clear what they need to do. As an example, direct them to enter their first name and email address in the

website ideas

website ideas (Photo credit: Sean MacEntee)

box below.

Make it clear what the prospect will get for opting in. People are increasingly hesitant about giving out their personal information. Make it clear you have what they want.

Avoid asking for unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be.

Offer a bonus to get more optins.

Maintain and display a clear No-spam policy.

Always test different versions of your website or landing page. Keep looking for what gets the highest results.

Increasing the percentage of visitors who do opt in may be more critical than driving more traffic to your website or landing page. Follow these tips to improve conversion on your website or landing page and you can generate more mlm leads.

About The Author
Joe Barclay is an expert at training others to quickly, easily create success online. Read this and other generate mlm leads articles he’s written. Learn to create a flood of leads and be a top earner in any business by subscribing to Joe’s free online MLM training.

9 Methods To Get Higher Website Conversion And Generate More MLM Leads.

Webhosting2

SERP(Search engine results pages)

Millions of users search for information on subjects every day around the globe using search engines such as ;

Google Yahoo and Bing.

This action results in the production of a list of websites, or serps, that search engines deem as being relevant to the search query.

Serps simply stands for ‘Search Engine Results Pages‘.

Typically, the user goes to websites that are listed highest in the serps. Because of this behaviour, seo consultants, webmasters and site owners work tirelessly to get their sites ranked high in the search results. However, top positioning in the serps isn’t something that comes about through chance; top-ranking is achieved only after a systematic improvement of various aspects of a website are put into effect.

This is what SEO is all about.

What is SEO?

The acronym SEO stands for ‘Search Engine Optimization‘.

SEO is the process of improving a website – both its internal and external facets – for the purpose of increasing its visibility to search engines and of course, web users.

Examples of what the process may include are ;

keyword research – to find the most appropriate keywords for a website, addition of unique, and engaging content, link building, social media marketing, modification of a site’s HTML source code for maximum search engine visibility.

The purpose of SEO

The sole purpose of SEO is to increase a website’s visibility to the search engines. A site that is visible to search engines – also known as a search-engine friendly site – has better chances of appearing in the serps and achieving higher rankings.

Increased and prominent visibility in search engine results, brings in more traffic to the website. Increased traffic often translates into increased sales, goal conversions, sign ups and perhaps downloads.

Since its inception in 1989, internet usage has grown exponentially. In 1990, only 3 million people across the globe had access to the web. Nearly three quarters of these users were in the United States, fifteen percent were living in Western Europe, and the rest were based in Canada, Australia, Japan, the Republic of Korea, and Israel.

People living outside these countries had virtually no access to the internet. Ten years later, by the start of the year 2000, the number of people connected to the internet had expanded to 250 million globally, with users in Asia exceeding the number of users in both North America or Western Europe by the end of the year.

Presently, the number of internet users has ballooned to over 2 billion; fifty-seven percent of these users are in developing countries. With current global population estimated to be 6.97 billion, this means that nearly one person out of three is online.

The most popular online activities are search and email, especially among adult users. Ninety-two percent of adult internet users use search engines daily to search for information on the Web, be it research data, solutions to problems, or products to buy. Search is now a habit for most web surfers. As of today, it’s claimed that Google processes over 3 billion searches per day.

Meanwhile, the web continues to grow. As of the end of May 2011, there were close to 210 million domain names on the Web, 15.3 million more than the previous year, and each year sees the numbers rising.

Rising as well is the number of people engaging in online spending. Online shopping has spiked in recent years, threatening established traditional retailers who have failed to adapt to shifting consumer behavior brought about by the Web.

Thus, for anyone who wants to succeed in any type of online endeavor, it is of critical importance to be highly visible in search. Search is one of the best ways to reach a market or an audience. Being listed in the top results is crucial to online success. A site that ranks high in search engine results conveys a certain respectability and garners a bigger amount of traffic that often converts to greater online sales.

When it comes to building an online business, high visibility in search engine results is key. And therein lays the importance of search engine optimization